In the past, people have set up businesses in order to make money, and nothing more. Modern business is a lot different, and now companies must pay attention to their social impact. It is not only enough to provide products and services at reasonable prices, because consumers want to see all businesses contributing to society. If you take steps to do such things, customers will reward you with their continued purchasing power, and you may even get customers for life.
If this is all very new to you, but you want to be out in front of your competitors when it comes to identifying and maybe fixing social challenges, you are in the right place. It’s difficult to know where to begin, so contact Acclime in Vietnam, and it will be their job to advise you going forward. It doesn’t matter if you have a small or large business enterprise, because your business activities affect someone, somewhere, in some capacity.
If you’re still not sure why you should try to improve your business’s social impact, the following are some business opportunities that will come your way if you do.
- It will increase your revenues – If you are more accountable when it comes to your business activities, what you invest in for the local community, and the relationships that you have with other businesses in the local area, this provides a very positive social impact. There have been studies carried out on this subject, and businesses have found that their revenues go up by around 20%. Their brand and their business reputation also improve, but businesses that don’t do anything tend to suffer, and they put their revenues at risk.
- Workers are more productive – Your employees do not want the business that they work for to be doing anything unethical, no matter how much money it generates. If your staff members see that you are committed to being more socially responsible in the community, they will reward you by staying with you and working harder. It has been found that these same workers work harder, take fewer days off work, and incidents of theft and corruption in the workplace drop dramatically.
- You will get more customers – Finding and keeping your customers is the name of the game in any business. If you are actively selling products or providing services that contribute to the well-being of the local community, people will reward you with their hard-earned cash. If you have been looking for something that distinguishes you from the many competitors out there, this might provide you with the answers that you have been looking for. You just need to be more accountable, more responsible, and customers will decide to do business with you.
It is important to talk to your customers and the people who live in the local community in which you operate. Getting involved in some kind of dispute will cost you time and money, and it will also cost you your business reputation.
